


Gamification also allows you to tap into a very human trait-the thrill of competition. The simple fact of engaging in an activity helps them retain more of the information associated with that activity. People tend to remember more of what they do than what they see, hear, or read. Gamification can also increase their ability to retain your message. Once they’re there, it can encourage them to spend more time at your booth-more time soaking in your brand and your message. Game elements could mean:Īdding these elements can boost motivation (and the stakes of taking part), thereby encouraging participation and making a mundane task more rewarding.Īt a busy trade show, gamification could be the unique, intriguing element that encourages attendees to visit your booth instead of your neighbor’s or the competition’s. It involves the addition of game elements to an existing setting.

You may not be aware of it, but gamification is a concept that’s widely used in a variety of settings-from classrooms to boardrooms to your favorite websites and forums. Gamification = Activation of Booth Visitors Much more than simple fun, they can be perfect for drawing attention and maximizing lead generation. Once you have them, you have the opportunity to get contact details and start new, promising conversations. Trade show games sound like pure fun, but they’re serious methods for generating interest and encouraging people to stop in. You could use multimedia or outstanding products demos. It can be a great return on investment, but to get the most out of a trade show, you need to attract a large volume of traffic to your booth. The Best Ways to Make Your Exhibition Booth a SuccessĮxhibiting at trade shows offers your company the opportunity to gain brand exposure and new leads.Best Interactive Trade Show Booth Ideas.The Best Medical Device Trade Show Display Ideas.How the Best Exhibition Design Firms Can Influence Your Audience.
